The Apple Watch Halo Effect

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When the iPod was released, it created the well-known iPod Halo Effect: many iPod users (up to 20%) bought a Mac after owning an iPod. Then, as the iPhone debuted, it too had a Halo Effect on Mac & iPad sales. Mac sales and marketshare have never been higher, and a huge reason is iPhone. As large as these Halo Effects were, though, the Apple Watch will have an even greater Halo Effect by converting Android users to iPhone, increasing engagement with Apple’s brand, and helping users experience the exponential benefit of the Apple ecosystem. Continue reading

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