Messaging in the Notification Era

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The first Apple Watch units have hit the streets and we’re beginning to get a good sense of how people are finding the watch fits into their lives. A common theme has been that some of the greatest value is that the watch makes it easy to see information that is of high value and importance. As I predicted weeks ago, notifications are as valuable to Apple Watch as apps are to iPhone, but only if they are truly notifications important enough to interrupt us on the wrist. Ben Bajarin put it this way in his excellent Apple Watch review:

Since we engage with the Apple Watch for only a matter of seconds, we need to know the information delivered is extremely valuable. Therefore, the notifications I allow to come to my wrist are ones I have ranked as the highest priority…With the Apple Watch app, you can filter the notifications you want to allow to get your attention. This is the most compelling aspect of the Watch experience.

Apple Watch is bringing to attention to the fact that our world is changing to one in which notifications play a larger role than ever before.1 Unfortunately, one part of the iOS experience is not ready for this new day: Messaging. Continue reading