Everyone (but Apple’s) Wearable Problem

It’s widely believed that the next form of computing will be wearable computing, but the potential of this category has barely been scratched by any company. I’ve previously written multiple times and have podcasted about some challenges Google faces as it seeks to enter the wearable market, but these challenges are not unique to Google. Every company, including Apple, faces significant challenges as they try to crack the wearable market, but of the fitness, luxury, and technology companies vying for the space, Apple has the best chance at making a product that becomes mainstream. In fact, compared to the substantial market, cultural, and fashion challenges facing these other companies, Apple has the best chance of them all.1 Continue reading