This is part 4 in ongoing series of reflections based on my experience with Apple Watch. Previous pieces are: Week 1: You Can’t Put Delight In a Spreadsheet, Weeks 2-3: Its Form Is Its Function, Week 4: A Foundation for the Future.
It’s that time of year again, when Apple critics, analysts, and skeptics release their expectations, analysis, and wish lists for WWDC. In this piece, I hope to approach the pre-WWDC ramp-up somewhat differently. These other approaches are based, typically, off of rumors or personal frustrations with the software. I hope to present a more timeless list of strategic wrist-centric ways where Apple Watch should mature in order for its long-term potential to be reached. Continue reading
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In my first piece in this series, I wrote that the value of Apple Watch can’t be explained monetarily, but I’ve found in these last weeks that the value is hard to explain in functional terms. Part of the reason is that its delight comes from tiny moments of joy that compound over time, a compounding that outside observers don’t experience.1 But another part of the reason is that what the watch does is so different than what many expect.
This last week, I was on vacation with my family (who gave the watch to me) and at a conference where my watch was noticed (a lot!).2 Amidst the oohs and ahs and people calling it iWatch, I was repeatedly asked the question, “What does it do?” As I answered that question, I realized that the functions of Apple Watch are unique to its form. It’s an oft-quoted maxim that “form follows function,” but in the case of Apple Watch, I believe the exact opposite is true: the Apple Watch’s form is its function. It is Apple’s discipline to allow the form to dictate its function that has set up the Watch for success in a way only Apple could. Continue reading