WWDC

Apple’s Localization for China at WWDC

~ The Prepared Expat ~ 4 Comments

(I’m taking a break from my weekly review of Apple Watch to comment on WWDC. The last in the series will be posted next week.)

As you may be aware, after spending 5 years in China and marrying a Chinese woman, I’m incredibly interested in China. In WWDC, Apple’s increasing attention to China was on full display, in a wide variety of ways, but not all obvious to Westerners. Apple is adjusting its software to solve clear needs in reaching the Chinese market. Continue reading →

The Future of Apple Watch (WWDC and beyond)

~ The Prepared Expat ~ 13 Comments

This is part 4 in ongoing series of reflections based on my experience with Apple Watch. Previous pieces are: Week 1: You Can’t Put Delight In a Spreadsheet, Weeks 2-3: Its Form Is Its Function, Week 4: A Foundation for the Future.

It’s that time of year again, when Apple critics, analysts, and skeptics release their expectations, analysis, and wish lists for WWDC. In this piece, I hope to approach the pre-WWDC ramp-up somewhat differently. These other approaches are based, typically, off of rumors or personal frustrations with the software. I hope to present a more timeless list of strategic wrist-centric ways where Apple Watch should mature in order for its long-term potential to be reached. Continue reading →