The Apple Watch, China Edition

My thanks to World Time Widget for sponsoring this site. World Time Widget is the simplest and best way to track timezones. Read my full review or why I think you’ll like it. By now it is widely surmised that China will be a huge market for Apple Watch Edition.  Shortly after Apple’s Spring Forward event, Scott Galloway of L2 think tank said:

The high-end model they should call the ‘China’ watch as it’s clearly targeted at emerging markets, aspirational consumers who are looking to spread their feathers (flaunt their individualism and wealth) with what has become the ultimate self-expressive benefit brand: Apple

With China’s gift-giving culture, rapidly rising middle class, and regard for Apple as a luxury brand, most assume Apple has positioned Apple Watch Edition for China. What few realize, though, is that the product Apple has positioned most brilliantly for China is not Apple Watch Edition but Apple Watch. The explanation of why starts with this picture: 2897e8f977398fc04115f04781b66f71

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The Apple Watch Halo Effect

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When the iPod was released, it created the well-known iPod Halo Effect: many iPod users (up to 20%) bought a Mac after owning an iPod. Then, as the iPhone debuted, it too had a Halo Effect on Mac & iPad sales. Mac sales and marketshare have never been higher, and a huge reason is iPhone. As large as these Halo Effects were, though, the Apple Watch will have an even greater Halo Effect by converting Android users to iPhone, increasing engagement with Apple’s brand, and helping users experience the exponential benefit of the Apple ecosystem. Continue reading