In 2012 Tim Cook answered a question about merging OS X and iOS by saying:
“You can converge a toaster and a refrigerator, but those aren’t going to be pleasing to the user.”
This year, at the BoxWorks conference, Cook was again questioned about whether OS X and iOS would merge. His response was similar:
“We don’t believe in having one operating system for PC and mobile…We think it subtracts from both, and you don’t get the best experience from either. We’re very much focused on two.”
The philosophy behind these statements is, of course, that the best user experience comes when the software is perfectly suited for the form of the device it will be running on. Devices intended to be put in one hand or two hands or on a lap or on a desk are radically different. Cook’s argument is that this requires that the OS itself be suited to the form of the device. Apple has consistently refused to make toaster-fridges. With one glaring exception: iPad. Continue reading