Apple Watch: Right and Wrong Questions

My thanks to this week’s sponsor, World Time Widget, an app that puts timezones  in your Today View. Read my full review or why you’ll like it.

Far too much time and energy has been spent in the last days talking about whether or not the Apple Watch is “necessary.” Many of yesterday’s reviews, in fact, addressed this issue specifically. Consider just a few:

Wall Street Journal:

Do I really need another connected screen blinking, beeping and buzzing all day?


[M]any manufacturers have set sail with ambitious wearables; very few are bona fide successes. Most people aren’t even sure they need one.

The Title of Bloomberg’s review in fact was “You’ll Want One, but You Don’t Need One“:

So far, the biggest question about wearables—there are already plenty of products on the market—is really: Who needs one?

Its second task—making me feel that I need this thing on my wrist every day—well, I’m not quite sure it’s there yet. It’s still another screen, another distraction, another way to disconnect, as much as it is the opposite. The Apple Watch is cool, it’s beautiful, it’s powerful, and it’s easy to use. But it’s not essential. Not yet.

The question of necessity isn’t irrelevant to a review, as many people will be asking that question themselves. That question, however, actually prevents both reviewer and reader from understanding the true value of Apple Watch. Continue reading